Eco Leader Puma thinks outside the box. Instead of using retail boxes for their athletic shoes and footwear, Puma has launched the use of eco-friendly bags – compostable bags that can decompose within three months – which they dubbed the “clever little shopper.” More can be seen in the YouTube video posted by Puma.
It took 21 months of R&D, trials and pilot production to innovate their boxes into energy-saving bags with Yves Behar, founder of Fuseproject. The energy savings are projected to:
- reduce cardboard use by 65%
- save 8500 tons of paper
- 1 million liters of water (over 264,000 gallons)
- reduce carbon dioxide footprint by 10,000 tons, and
- save over 5,500 MWatts of energy per year (enough to provide the annual electricity needs of over 500 homes in the U.S.).
With a long-term vision toward a greener planet Earth, Puma’s mission is to be the most desirable and sustainable SportsLifestyle company in the world. Puma will continue to substantially reduce its “paw print” – its environmental impact – over the next few years.
Will you choose Puma because of their commitment to eco-friendly sportswear? Your comments are welcome.
© 2011 by Ed Valdez. All rights reserved.
dani.o
June 30, 2011
I hadn’t hear about this. I love green packaging! Informative post.